Report: Bud Light’s Sales Continue to Collapse Following Mulvaney Partnership

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NICK GILBERTSON 23 May 2023

Bud Light’s embrace of transgender activist Dylan Mulvaney has soured consumers’ taste for many Anheuser-Busch brands, say business reports.

On Monday, the New York Post reported the latest sales NielsenIQ sales figures analyzed by Bump Williams Consulting, a Connecticut-based firm with expertise in the alcohol industry. For the week ending on May 13, Bud Light sales collapsed by 24.6 percent compared to the same period last year.

This marks the sixth week in a row sales have “worsened,” per the Post. For the week of April 29-May 6, sales dropped 23.6 percent after a 23.3 percent decline the week prior.

“Bud Light has lost $110 million in sales volume year-to-date compared to the same period last year,” per the Post.

What is more, case sales are down 28.4 percent for the week of May 7-13. In other words, the company sold less than three cases that week for every four it sold last year. The woes have poured into other brands owned by Anheuser-Busch, a subsidiary of InBev, according to Bump Williams.

Williams told the outlet that “Bud Light is ‘Sick’” and “It’s now infected other healthy brands with the InBev portfolio and that’s a bigger problem in my mind.”

Budweiser sales fell 9.7 percent for the week ending on May 13, and Busch Light sales slid 6.8 percent. Other Anheuser Busch-owned beers like Michelob Ultra and Natural Light dipped 2.9 percent and 2.8 percent, respectively.

Conversely, Coors Light – one of Bud Light’s chief rivals – has enjoyed skyrocketing sales, with a 23.2 percent bump for the week of May 7 versus 2022. For the week ending on May 6, it climbed 22.2 percent compared to the same period last year.

The boycott began in April after Mulvaney posted a video to social media on April 1 in which Mulvaney opened a can of the Bud Light beer before stating, “This month I celebrated my day 365 of womanhood.” Mulvaney went on to show off a Bud Light can that bore his likeness in the post, accompanied by the caption “#budlightpartner.”

Following the backlash, Bud Light placed its then-director of marketing, Alissa Heinerscheid, “and her boss, Daniel Blake, on leave,” as the Wall Street Journal noted.

Last month, the publication reported that Bud Light would provide a free case of beer for all employees of its wholesalers amid the boycott. Now, the company is reportedly planning to purchase expired cases of its beer back from wholesalers.

3 COMMENTS

  1. Nothing short of total capitulation can save BUD. They must admit they were wrong to get involved in politics and that their one and only business is making and selling beer. Anything less is wasted effort. No one believes their half-assed apologies and end runs. Beer drinkers are pretty basic people, but they recognize BS. All the BUD efforts so far are BS.

  2. IN BEV CAN KISS MY HAIRY WHITE A** I WILL NEVER BUY ANY OF THEIR PRODUCTS AGAIN. AND IT’S TIME TO BOYCOTT FORD AND THEIR PLAN TO MOVE TO THEIR PRODUCTION TO
    ( CHINA ). LET THE CHINESE BUY THEIR PRODUCTS, IM DONE WITH THEM. BUY AMERICAN, BUY CONSERVATIVE, GO WOKE GO BROKE.

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