‘Join Us’: New Biden Ad Targets Nikki Haley Supporters

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AP Photo/Meg Kinnard

On Friday, Joe Biden’s re-election campaign released a new ad appealing to former South Carolina Governor Nikki Haley’s supporters. 

Haley, who lost the Republican presidential primary to former President Donald Trump, has taken criticism from the presumed GOP nominee, including being labeled with the unflattering nickname, “birdbrain.”

In the 30-second ad, clips of the former President are shown disparaging Haley with quotes including him calling her a “RINO” (Republican In Name Only), and describing his former United Nations Ambassador as, “not presidential timber.’ Trump is also depicted questioning the mental capacity of his GOP rival, saying, “she’s gone crazy, she’s a very angry person”, and “she’s gone haywire.”

In the campaign ad, Trump is shown saying,

The Biden/Harris message appears on the screen, telling audiences,

The communications director for Biden’s campaign, Michael Tyler, said,

Joe Biden posted a similar message along with the new campaign ad on his X, formerly Twitter, account. 

He wrote,

The Biden campaign outlined its strategy to spend more than $1 million airing the ad on digital platforms in battleground states, saying it will be,

Unnamed Biden officials indicated that influential figures, including Jeffrey Katzenberg, the Hollywood mogul and campaign co-chair, had engaged with “people in Haley’s orbit.”

After Super Tuesday, Haley withdrew from the Republican primary, having secured only minor victories in Washington D.C. and Vermont. During her concession speech, she said,

After Haley dropped out, Biden said, 

Haley has not endorsed Trump and has said she no longer feels bound by the Republican National Committee’s pledge to support the party’s eventual nominee.

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